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</html><thumbnail_url>https://www.bwno.nl/app/uploads/2025/10/logo-statieheld-scaled.png</thumbnail_url><thumbnail_width>2497</thumbnail_width><thumbnail_height>2560</thumbnail_height><description>At the end of events, a "last cup" is often left behind &#x2014; visitors lack an incentive to return it, and the current collection systems don't always align with real-world behavior. Statieheld develops compact, scalable return solutions for cans and bottles, offering immediate rewards via platforms such as Tikkie or recycle coins. The company now aims to test how this concept works for festival cups in a real event setting. Together with SME partner Statieheld, Avans University is conducting a living lab field test, focused on both visitor behavior and the functionality of the return machine during high-traffic moments at events.</description></oembed>
