SUSTainable Artistic INnovation (Sustain)
With this research, we want to increase the more effective collaboration between entrepreneurs and artists for a sustainable economy.
Both in the arts and among entrepreneurs, we see initiatives aimed at (further) developing a ‘sustainable’1 economy. Parties from both domains are looking for ways to achieve a generative economy, an economy that – unlike an extractive economy based on the principle of emptying – has a built-in tendency to be socially just and ecologically sustainable.
Because of their supposed complementary qualities, much is expected from collaboration between artists and entrepreneurs in innovations for a sustainable economy. Although collaborations are becoming more common, practice is recalcitrant and the sought-after synergy remains largely absent.
In SUSTAIN, we conduct focused research on innovation brokers, ‘third parties’ that strive to effectively bring together art and entrepreneurship as different innovation spheres.
The central question we aim to answer is:
What issues and tensions arise in which part of the innovation journey, and how can the different types of innovation brokers act in this to strengthen the combined innovation power of entrepreneurs and artists towards a sustainable economy now and in the future?
In SUSTAIN, we develop a well-founded and manageable Brokers Knowledge Canvas that describes which tensions develop in collaborations between artists and entrepreneurs and why and how to make them work. We focus on the ‘stuff’ in the collaboration, and develop knowledge before and with the innovation brokers on how to realise synergy, both in the here and now and in the long term.
With this research, we want to increase the more effective collaboration between entrepreneurs and artists for a sustainable economy.
