Diggin 2 Serve

The Digging 2 Serve project aims to provide insights into the increasing digitization of service SMEs and how relationship management is shaped in an international setting.

Objective and expected results

The end product of the research is a toolbox that provides SMEs with international aspirations with insights and tools for putting together a cohesive strategy in internationalizing their service delivery.

The goal is to gain insight into:

The significance of cultural aspects related to international relationship management.
How companies have designed their organization/policies for their international service delivery in a sustainable way.
The way digitalization is used with regard to realizing a sustainable international relationship.

Which digital techniques can be used successfully in achieving a sustainable international relationship.